HOW DO YOU GAIN A TOTALLY NEW COMPETITIVE ADVANTAGE OVER OTHER FACLITIES? HOW DO YOU MAKE YOUR FACILITIES ATTRACTIVE TO THE SAVVY BABY BOOMERS? HOW CAN YOU USE TECHNOLOGY TO CREATE A SAFER AND MORE INDEPENFENT LFESTYLE?  HOW ARE YOU GOING TO ATTRACT THE BABY BOOMERS NOW AND WHEN THEY RETIRE? HOW ARE YOU GOING TO INCREASE YOUR CURRENT POPULATION? WHAT NEW MARKETING METHOD DO YOU HAVE TO ATTRACT NEW RESIDENTS?  WHAT NEW MARKETING METHOD DO YOU HAVE TO ATTRACT NEW RESIDENTS? UNDERSTANDING THAT THE BOOMER POPULATION WILL BE THE LARGEST  AND WEALTHIEST GROUP EVER TO RETIRE, WHAT ARE YOU DOING TO ENSURE YOU’LL BE THEIR FIRST CHOICE IN CARE?  HOW CAN YOU MAKE IT EASIER FOR YOUR RESIDENTS TO COMMUNICATE WITH THEIR LOVED ONES? WHAT’S THE BEST WAY TO MAXIMIZE YOUR STAFF’S TIME  TO PROVIDE QUALITY CARE?